Embodying an archetype

Luke Manimala
2 min readApr 6, 2022

I will explain the value of establishing an archetype to embody in your life and your brands.

Archetypes are a proven framework for telling our own story. This helps you communicate your intentions and objectives efficiently and effectively.

Now, let’s jump into it.

Archetypes are older than the written language itself.

Archetypal characters appear in myths from ancient history and have been passed on through stories, even before people wrote them down.

They include the Artist, Innocent, Sage, Explorer, Outlaw, Magician, Hero, Lover, Jester, Everyman, Caregiver, Ruler, and Artist.

We’re hardwired to understand these characters and won’t have to explain ourselves if we take action through the lens of one of them.

We’re all characters in our mythology.

The perfect versions of our lives are success stories that have been written before.

We portray ourselves as the character we want to be to actualize ourselves better than someone who doesn’t know who they are.

Embodying an archetype requires an honest understanding of yourself

To depict an archetype, you have to know who you are and who you aren’t.

Many spend too long trying to be someone they aren’t. To discover your true archetype, you’ve aligned who you are to who you want to be and who people perceive you as, so you can live a true story.

Honing in on one archetype hones in on a niche audience

Embodying a specific character narrows the circle of people you are compatible with, which is good.

In identifying who you are, you’ve identified who you’re for. This is the most authentic path to people that’ll appreciate you. In catering for everyone, we cater to no one.

I hope you can double down on an archetype that’s true to you

In doing so, you may become more honest with yourself and live a better story for the people that interact with you

This post was created with Typeshare



Luke Manimala

Chicago-based product designer. I am working to find the story and value in every product through thoughtful execution and innovative design.