Embodying an archetype

Archetypes are older than the written language itself.

Archetypal characters appear in myths from ancient history and have been passed on through stories, even before people wrote them down.

We’re all characters in our mythology.

The perfect versions of our lives are success stories that have been written before.

Embodying an archetype requires an honest understanding of yourself

To depict an archetype, you have to know who you are and who you aren’t.

Honing in on one archetype hones in on a niche audience

Embodying a specific character narrows the circle of people you are compatible with, which is good.

I hope you can double down on an archetype that’s true to you

In doing so, you may become more honest with yourself and live a better story for the people that interact with you



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Luke Manimala

Luke Manimala

Chicago-based product designer. I am working to find the story and value in every product through thoughtful execution and innovative design.