“Who we are, and what we do” How 5 leading brand design agencies answer that, and the brand stories they evoke
The words used to describe who you are and what you do are the most impactful in telling the story of your brand and business.
I analyzed how leading brand design agencies communicate their own business identity and objectives. The variety of storytelling approaches may spark an idea for how you tell your brand story.
Let’s dive in.
Who they are: “An independent strategy, design and communications company.”
What they do: “We combine creativity, craft and technology into ideas and experiences that improve people’s lives.”
Collins specify themselves by the verticals they work in. And they emphasize the helpful impact they have on people.
Who they are: “A multi-disciplinary, independently-owned design studio.”
What they do: “We are the only major design studio where the owners of the business are the creators of the work and serve as the primary contact for every client.”
Pentagram claims full breadth within the design vertical, and postures on this uniquely operational value, where every consultant is deeply invested in their work.
Who they are: “A UI/UX design and branding agency in San Francisco.”
What we do: “We create world-class digital products, web design, and branding.”
A narrow scope of their work that holds their work product categories front and center.
Who they are: “A brand agency.”
What we do:? “We inspire progress. We solve complex business problems by combining the sharpest strategic minds with the best designers in the industry.”
A very specific scope of who they are. They inspire by having the brightest and best problem solvers.
Who they are: “We create brands the world loves.”
What we do: “We make every experience people have with your business meaningful. We build brands with purpose, brands that impact the lives of millions, and brands that last.”
They don’t call themselves anything, and lead with what they do, emphasizing the impressions they build.
I hope you enjoyed their stories
All the best
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